ART DIRECTION / DESIGN / PHOTOGRAPHY
"Good art inspires.
Good design motivates."
"Good art inspires.
Good design motivates."
I'm a Melbourne-based, multi-disciplinary Creative Director, Designer and Photographer with over 35 years of industry experience. My creative and strategic expertise spans a wide range of product and service categories in Australia and Europe.
2019-2022
Ongoing - Creative Director at The8Agency.
Principal of Mirro Photography.
2014-2018
Executive Creative Director at WPP Blaze Advertising.
Responsible for all creative output across Melbourne, Sydney, Brisbane, Adelaide and Perth. I was managing all 35 creative and studio staff across our studios in Melboure, Sydney, Brisbane and Adelaide. I was directly responsible for all creative output on all our across Australia
2006-2014
Creative Director at WPP Blaze Advertising/Melbourne. Responsible for creative and strategic solutions for all Melbourne Blaze clients, managing creative teams, studio and production teams.
2004-2006
Creative Director at Advertising Matters/Melbourne. Responsible for the through-the-line creative for Borders Australia, Mirvac, Graham Nicholas, Baker IDI, Gabee Australia
1999-2004
Creative Group Head/Art Director at Adtown/George Patterson Melbourne. Responsible for the through-the-line creative on Medibank Private. Responsible for electronic (tvc) creative on Kmart. Responsible for the creative to introduce Nintendo’s GameCube to Australia. Relaunch for the NEC mobile phones. Creative on projects for Latina Pasta, Baxters Soup/Jam (tvc), National Australia Day (tvc), Radox (promotion), Pecks bread spread (press), ALH reward program (trough-the-line) and Biggin&Scott.
1992-1998
Partner and Creative Director at Guye & Partner Switzerland. Responsible for all creative output and the management of creative personnel. Main clients were national clients such as Swisscom, Union Bank of Switzerland (youth segment), SSR Travel (like STA), RTL2 (TV Station)
1988-1992
Art Director at Young & Rubicam, Switzerland. Responsible for creative on Kodak, Sonntags Blick (Sunday Newspaper), Effems Dolmio. Projects on Basler Insurance, Fernet Branca, Chiclet, Air Canada, TWA, Floralp (cream)Introduction of Shell Card. Also responsible for running a training program for Juniors.
Education
Bachelor of Arts in Design, Zürcher Hochschule der Künste, Switzerland
Certificate of Filmmaking, Tisch School of the Arts, New York
Diploma of Arts in Design, Zürcher Hochschule der Künste, Switzerland
Currently enrolled - Photography Diploma at PSC
Skills
Proficient in Indesign, Illustrator, Photoshop, Adobe Premier, Adobe Lightroom.
Proficient in photography and video production.
Hands-on designer, photographer and writer.
Leading and directing creative teams.
Leading and directing studio production teams.
There's a lot more to see and talk about.
Copyright © 2022 Patrick Rychner - All Rights Reserved.
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